Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 20 years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for offering the right balance of wholesome and satisfying meals that can be shared in a comfortable dining area, ordered online or shipped to meet their busy lifestyles. “The goal of Project Strive is to build from what our guests love about Newk’s and evolve the company to become more aligned to their lifestyles. It stems from our brand mission to make an effort to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of marketing at Newks.
Newk’s has always featured an open kitchen, where guests can see everything that enters into their meals. Historically, guests have not always been mindful of the brand’s dedication to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and several fun details about the ingredients and preparation methods.
“This project connects our brand story with the guest experience through an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the history of Newk’s roots being a homegrown brand with a desire for food and family, together with their purpose to Strive To Produce A Difference with every guest every day. The color teal, which represents their Newk’s Cares initiative and efforts to increase awareness and funds for research to back up Ovarian Cancer, has been infused in to the design in a prominent way. “The brand new teal mosaic tile wall is an important feature that weaves our philanthropic work into the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will even feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior is going to be upgraded with new awnings, string lights as well as an inviting patio for families to dine.
“My goal is perfect for guests inside our restaurants to notice the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters inside our Newk’s communities, so guests can be part of wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The manufacturer aims to continue to renovate and refresh its restaurant locations across all 16 states since they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is a fast-casual chain founded on family values and wholesome created from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests having a generous percentage of hospitality.
Newk’s takes no shortcuts in any way, except in our name. Our kitchen is an open book where we make every meal to order from scratch. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.