Google’s AdWords product is, on the one hand, the most basic solution for direct marketing nevertheless on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, trying to imagine which word (keyword) a prospective customer might put into an internet search engine to find a supplier is not hard. Let’s take an example. Say the potential customer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think about the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot in the uk seeking to attract business from this potential client what do we think he would look for?
Well we might approach it from your point of view of being a Tyre Depot. So that we might decide to add “London Tyre Depots” as being a keyword in the Adwords Campaign. Immediately you can see the dilemma. The possibility customer as well as the potential supplier think about things differently. As long because this happens both parties will never connect with one another!
Essential Niche Research – To Match Buyers & Suppliers – Through the example above you can see that a simple mistake for the AdWords advertiser to create is to think about what their organization is rather than what their potential prospects actually want. Now if an advertiser tries to create and manage a Adwords Campaign themselves I wonder how often this mistake is created? In most cases a typical Small Business might be tempted to test AdWords Management themselves in the belief it can’t be that difficult and they can save themselves some cash by not outsourcing it to your professional ppc management company.
Well if they have the mistake above they will likely probably miss plenty of potential enquiries. Worse than they may, choose keywords who do get searched, create adverts who do get clicked on but produce little in the way of useful enquiries. This needless to say leads to advertiser frustration and unnecessary expense. The real key does proper market and keyword research. Don’t fall into the trap of believing just since you know your business from the to Z which you know the way your customers will think and check for on the Internet. Whilst you might function as the supplier in the solution the customer is a lot more focused on the issue. Often the customers may not even know just what the solution is, nevertheless they certainly know what problem they are trying to solve.
AdWords Management Tools – Doing proper niche research just before launching an AdWords Campaign is important. It comes with an absolute plethora of tools available to assist with this so we will likely be reviewing these in a separate article. However the advantage of Digital Marketing is that with all the right tools you can learn probably greater than you ever wish to know about your potential customer’s search habits. Can you imagine years back knowing which pages of a newspaper were read by each consumer?
Knowing how long they spent of every page, which pages they didn’t visit, what their interests were, when they purchased by way of a coupon etc. It could have seemed impossible in days gone by but now using the digital age most of it really is possible with assorted analytical tools. Within Adwords for instance you can now reach know the specific keyword search terms which were used to find your website. If you spend some time to study these you can learn a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a manner so as to record which in the search phrases generate actions including; a sale, downloading a study or completing jmegga enquiry form. Here is where marketers and advertisers see common ground in knowing what produces results.
Conclusion – o, in answer to the question posed is AdWords Management easy or otherwise not? There are really two answers. In order to run the chance of inefficient and costly “Practice It Your Self” advertising it can be easy. However, to make proper use of the valuable intelligence available needs time. To, interpret, utilise, adjust and measure this within Adwords Campaigns is actually a work for professionals.
AdWords Management is really as simple or as complex as you want to really make it. For many companies that don’t have dedicated personnel to do these tasks it is therefore undeniably the case that they should outsource this sort of work to professionals. As someone said “just a little knowledge is a dangerous thing”