The right way to increase your business using this powerful brand, audience and content-marketing tool We’ve been talking lately concerning how to increase your business marketing with Instagram. In contrast to what many people still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics. Instagram has developed into a powerful brand-building, audience-building and content-advertising tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are many people who promise to develop your Instagram followers from the thousands, but beware. Most of them use fake accounts produced by bots to inflate your numbers. These kinds of followers have zero value. In fact, they could even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram. The easiest method to build your Instagram followers is actually by being authentic to your brand and your audience.
Here are 3 tips to help you get real Instagram followers:
1. Tell a tale with Hashtags – It’s great to use your company name as a hashtag, but you should think beyond that.
If you wish to make use of Instagram posts to obtain followers, use other hashtags that tell the story in the image you’re sharing. You want to start up a conversation when you’re sharing posts for things like:
An excellent demonstration of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to persuade folks to obtain together and share their chips, and also to utilize the hashtag whenever they share photos of their meetups.
By utilizing engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build up followers on Instagram.
2. Get Creative – Instagram is centered on photos, so many individuals think of the caption as being an afterthought. Don’t neglect the image caption! You are able to generate engagement and promote sharing by utilizing descriptive words which will engage, inspire and entertain your followers.
Here are some ideas to help you develop followers on Instagram along with your posts:
Use questions in your caption. Write your question at the start of the post so that people see it first.
Get personal along with your post. Tell a narrative about yourself, or the way your product helped or inspired someone else.
Ask people to tag others. Asking individuals to tag three with their best friends or tagging someone they are grateful for brings other potential followers in to the equation.
An excellent demonstration of a brand that does personal posts well will be the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to educate the consumer on the plight of animals all over the world. Remember with regards to using Instagram posts to obtain followers, it’s information on being authentic. Don’t use questions in just about every post or tell an individual story that isn’t genuine.
3. Go Local – One of the better methods to develop your Instagram followers is to get to find out your neighbours! Whether you’re creating Instagram ads or wish to promote your event in a specific area, you will see what’s happening near you by visiting the search page and clicking on the Places tab.
Enter in the place to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not the ones from competing businesses, obviously – and then leave a comment or perhaps an emoji and follow the person blevuz you like whatever you see. Hopefully, this is the beginning of an organic interaction.
For example, should you offer life coaching services, you could key in your location then “entrepreneurs.” Local entrepreneurs might be trying to find more work and life balance or assistance with life goals or career challenges. Similarly, in case you have a physical location that folks have checked into on Instagram, discuss those posters’ pictures to make certain they’re mindful of your Instagram presence, and then follow them.
These are some of the best ways to build Instagram followers the correct way: no bots, no shortcuts, just tried and tested methods to engage together with your audience and turn them into followers!