A recent post on social networking got me thinking. It stated keyword research no longer had any relevance, that it was old and outdated, and should ignored. Were they right? Or is keyword research still relevant, and if so, how should it be utilized in today’s online environment? Needless to say, several things have changed within the last several years. Listed below are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices such as content that were over-optimized for particular keywords, and backlink profiles that have been too heavy on their usage of keyword linking. Google moved all of their searches to HTTPS, with the result that searches were encrypted and site owners were will no longer able to see which keywords had led a certain visitor to thir site.
Google released their Hummingbird update, which meant search engine results were more consistent with the user’s intention, rather than the exact keyword they had entered.
The overall effects were as follows:
It had been now harder to discover the profit potential of different keywords, and for that reason what to optimize content for. It became harder to have content ranked through keyword optimization, and over-optimization would work against you. However, it didn’t mean, as much people carry on and believe, that keyword research and optimization was past its use-by date, as well as no further relevance.
Sure, there are many additional factors now at play, like social networking signals … however it doesn’t follow that keywords are now out from the mix completely. It simply means at this point you need to keep working harder to produce great content that offers real value, that people will want to share.
The only people really hurt by the changes which is as Google had intended were people creating valueless, non-original, poorly written content on the cheap to behave as search engine fodder to artificially boost rankings. We need to be thankful such activities are actually largely behind us.
If you wish to rank now, your articles best be worth the cost. But you still must help Google along with other search engine listings know very well what your articles is all about. As well as your focus should now be on utilizing Google, instead of attempting to battle against their latest update to get your site content artificially high. Such an approach is far more positive for the business long-term, and holds much less risk. In a nutshell, at this point you have to:
(a) Create quality content to start with;
(b) Enable them to know what your content is about to enable them to rank it appropriately.
And also this is exactly where niche research is available in. Ultimately, it’s all about supply and demand. You determine the ratio involving the ‘demand’ (the numbers searching for particular keywords) and also the ‘supply’ (the amount of content out there that already meets that need). Carry out the research properly, focus your content using one keyword instead of another, and you also increase your chances of getting well-ranked, with an increase of visibility for the business as a result.
This aspect hasn’t changed. What has changed is you want a different approach in marketing company fresno efforts. So it’s now a little more about using semantically-related terms than about putting a particular keyword in a specific position based on the latest formula you find out about.
You’re keeping it far more natural, while clearly indicating to Google what your articles concerns. Building links in your content still matters too, despite what you could have heard. Again, you will find simply more factors within the mix, so the effect is a lot more diluted than it once was. But that doesn’t mean it’s no more worthwhile. In reality, the opposite holds true if omvlyp desire to give your articles greater prominence than all of those other content on the market.
Once again, in building your links, don’t worry so much regarding the exact keyword you use to link back. Instead, use numerous related terms, as well as more generic text, natural text like ‘click here’, your domain address, etc. The key is really not to use way too hard. Enable the content speak by itself, but gently guide Google inside the right direction.
To conclude, market and keyword research still matters and really should be a part of your internet marketing strategy. But it’s just one weapon in the arsenal, and merely part of the story. Get too obsessed with keywords, along with your content can lose a number of its allure that could otherwise attract readership. Remember you’re ultimately creating content to your readership give that the primary focus, and utilize keyword research being an additional start working the right direction.